Thursday, December 15, 2011
And now for a commercial break
While we no longer hear too often the saying "and now we pause for a small commercial break" there is another that will be falling to the waste side of antiquated sayings: "Why is the volume of these commercials so loud?" Even though I watch very little TV this is still a huge pet peeve of mine. But no more! The King has blown the horn and beckoned the battle cry (the FCC). Beginning next December advertisers will be required to maintain a consistent volume level on commercials meaning the volume levels will have to correspond with the programs they are attached to. Good is the word that comes to mind. No more scrambling for the remote as we gradually go deaf to ear drum popping "men's happy" commercials. You can read a few more details over at
http://www.engadget.com/2011/12/14/fcc-tells-advertisers-to-calm-down-lowers-the-volume-on-commerc/?m=false
engadget.com
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